Work With Cheryl
Patient Experience Advisor | Founder, The IVF Warrior | Emmy Award-Winning Storyteller
Better reproductive healthcare starts with understanding the patient experience.
The best healthcare solutions aren't built through clinical expertise alone. They're built by understanding the people they're designed to serve.
I partner with healthcare organizations, fertility clinics, startups, researchers, and industry leaders to bring patient insight into strategy, communication, research, education, and product development.
For nearly a decade, I've worked at the intersection of patient experience, reproductive health, mental health, and innovation. Through The IVF Warrior, I've built one of the largest fertility platforms globally, reaching millions of people while collaborating with researchers, healthcare organizations, and companies committed to improving reproductive care.
Every engagement is grounded in one belief: better decisions happen when patient experience is part of the process from the beginning.
Whether you're developing a new product, refining the patient journey, shaping research, strengthening communication, or building something entirely new, I help ensure the patient perspective isn't an afterthought, it's part of the foundation.
Who I Work With
I partner with organizations that recognize patient experience is fundamental to better reproductive healthcare.
Whether you're launching a new product, refining the patient journey, shaping research, or strengthening communication, I help bring the patient perspective into decisions that matter.
I work with a limited number of organizations each year to ensure every engagement is thoughtful, collaborative, and high impact.
Fertility Clinics & Healthcare Organizations
Improve patient communication, education, trust, and experience across the care journey.
Digital Health & Reproductive Health Companies
Build products, services, and technologies that better reflect patient needs and real-world experiences.
Researchers & Academic Institutions
Strengthen study design, recruitment, knowledge translation, and patient engagement through meaningful lived experience.
Pharmaceutical & Life Sciences Organizations
Support patient-centered initiatives, educational programs, and strategic engagement.
Professional Associations & Non-Profit Organizations
Contribute to education, awareness initiatives, conferences, and patient-centered programming.
Founders & Leadership Teams
Provide strategic insight on positioning, product development, communication, patient trust, and long-term growth.
Media & Industry Events
Offer expert commentary, keynote presentations, panel discussions, and interviews on reproductive health, patient experience, mental health, and healthcare innovation.
Interested in working together?
Let's explore whether we're the right fit.
Advisory Engagements
How we can work together.
Every engagement is tailored. Start with the service that best matches where you are, or reach out if you are not sure.
Strategic Advisory
For healthcare organizations, fertility clinics, startups, researchers, and industry leaders building the future of reproductive health.
The most successful organizations don't just understand the science. They understand the people they're building for.
I provide strategic advisory grounded in nearly a decade of patient insight, healthcare collaboration, and experience building one of the largest fertility platforms globally. By combining lived experience, a counseling background, research collaboration, and deep engagement with the reproductive health community, I help organizations make more informed, patient-centered decisions.
Whether you're developing a new product, refining the patient experience, strengthening communication, or preparing for launch, my role is to bring the patient perspective into conversations where it can have the greatest impact.
Areas of Advisory
Patient experience strategy
Product development and patient feedback
Messaging and communication
Positioning and go-to-market strategy
Educational content and patient resources
Partnership and ecosystem strategy
Brand trust and credibility
Healthcare innovation and unmet patient needs
Best For
Fertility clinics
Reproductive and digital health companies
Pharmaceutical and life sciences organizations
Researchers and academic institutions
Health and wellness brands
Founders and executive teams
Engagement Options
Ongoing strategic advisory
Executive advisory sessions
Project-based consulting
Custom engagements
Patient Experience Audit
For fertility clinics, healthcare organizations, and digital health companies committed to delivering more patient-centered care.
Most organizations care deeply about the patient experience. The challenge is that it's difficult to evaluate it from the inside.
Policies, communication, education, and digital experiences that make sense internally can feel confusing, overwhelming, or emotionally disconnected to the people they're intended to support.
The Patient Experience Audit provides an independent, patient-centered assessment of how your organization communicates, builds trust, and supports people throughout their reproductive healthcare journey.
Drawing on nearly a decade of patient insight, a counseling background, research collaboration, and experience advising organizations across reproductive health, I identify opportunities to strengthen communication, improve patient confidence, and create a more supportive experience from first interaction through ongoing care.
What the Audit May Include
Website and patient-facing content review
Patient journey and communication assessment
Educational materials and resource evaluation
Emotional support and trust-building opportunities
Digital experience and usability feedback
Messaging clarity and consistency
Patient engagement and retention insights
Practical recommendations and priority actions
Every audit is tailored to your organization and the challenges you're looking to solve.
Best For
Fertility clinics
Reproductive health practices
Digital health companies
Patient-facing healthcare organizations
Deliverables
Comprehensive written assessment
Prioritized recommendations
Strategic discussion and review session
Optional follow-up advisory support
Executive Strategy Session
For founders, executives, clinicians, researchers, and professionals navigating important decisions in reproductive health.
Sometimes you don't need months of consulting. You need the right perspective before making your next move.
The Strategy Intensive is a focused, one-to-one advisory session designed to help you work through complex challenges, validate ideas, identify blind spots, and move forward with greater clarity and confidence.
Whether you're developing a new product, refining your positioning, preparing for launch, expanding a service, or navigating a strategic decision, you'll receive direct, thoughtful feedback grounded in patient experience, healthcare insight, and nearly a decade of building in the reproductive health space.
No generic frameworks. No recycled advice. Just practical, informed guidance tailored to your goals.
Topics We Can Cover
Product, service, or platform strategy
Patient experience and unmet needs
Positioning and messaging
Go-to-market planning
Brand trust and credibility
Educational content and communication
Growth opportunities and partnerships
Strategic challenges and decision-making
Best For
Founders and leadership teams
Fertility and reproductive health professionals
Healthcare innovators
Researchers
Early-stage companies
Organizations seeking an independent strategic perspective
Format
Private one-to-one strategy session
Pre-session review of relevant materials
Actionable recommendations and next steps
Optional ongoing advisory support
Healthcare Communication & Education
For healthcare organizations, fertility clinics, researchers, startups, and brands committed to communicating with greater clarity, credibility, and patient understanding.
Great healthcare doesn't stop with great science. It also depends on how information is communicated, understood, and experienced.
Whether you're educating patients, launching a new initiative, developing resources, or strengthening your public voice, I help ensure your communication reflects what people actually need—not just what organizations assume they need.
Drawing on nearly a decade of patient insight, research collaboration, and experience translating complex reproductive health topics for millions of people, I help organizations create communication that builds trust, improves understanding, and supports better patient experiences.
Areas of Focus
Patient education and resource development
Healthcare communication strategy
Messaging review and refinement
Educational campaigns and initiatives
Thought leadership and public engagement
Content strategy for patient-facing audiences
Health literacy and communication clarity
Patient-informed storytelling
Best For
Fertility clinics
Healthcare organizations
Digital health and reproductive health companies
Researchers and academic institutions
Pharmaceutical and life sciences organizations
Professional associations and non-profit organizations
Engagement Options
Communication strategy
Resource and content review
Campaign advisory
Educational initiatives
Ongoing advisory support
Why Work With Cheryl
Better decisions start with better patient insight.
Clinical expertise is essential. But it tells only part of the story.
The patient experience influences every stage of reproductive healthcare—from how people choose a clinic or product to whether they trust it, understand it, and continue engaging with it.
For nearly a decade, I've worked at the intersection of patient experience, reproductive health, mental health, and healthcare innovation. Through The IVF Warrior, I've had the privilege of engaging with millions of people navigating infertility, IVF, and reproductive health challenges while collaborating with researchers, healthcare organizations, and industry leaders committed to improving care.
When you work with me, you gain more than lived experience. You gain strategic insight informed by years of community leadership, a counseling background, research collaboration, and real-world experience helping organizations build more patient-centered products, services, communication, and care.
Every engagement is designed to help organizations make more informed decisions, strengthen trust, and create meaningful impact for the people they serve.
Frequently Asked Questions
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I work with fertility clinics, healthcare organizations, digital health companies, researchers, pharmaceutical organizations, founders, and industry leaders working across reproductive health.
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Both. Some organizations engage me for a single strategy session or patient experience audit, while others retain me as an ongoing strategic advisor.
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Yes. I collaborate with organizations across North America and internationally through virtual and in-person engagements.
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Projects involving patient experience, product development, healthcare communication, education, research collaboration, strategic planning, and reproductive health innovation are often the strongest fit.
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Every engagement begins with a conversation. Share a bit about your organization, goals, and timeline through the contact form, and I'll determine whether we're a good fit.
Let's Start the Conversation
Every engagement begins with understanding your goals, identifying where patient insight can create the greatest value, and determining whether we're the right fit to work together.