Work With
Cheryl Dowling
Sharecare Emmy Winner . Bestselling Author . Founder of The IVF Warrior . Mental Health Counselor . Reproductive Psychology University Research Collaborator . Fertility & Patient Experience Advisor
You don’t need someone who studies the fertility space from a distance. You need someone who has spent nearly a decade inside it: as a mental health counselor, as a researcher, as a patient, and as the founder who built the world's most trusted fertility patient community.
When you work with me, you get the clinical, the emotional, the strategic, and the patient insight, in the same room.
Who I Work With
If your work touches fertility, I can help.
I work with a limited number of engagements at a time. The organizations and individuals I work with are building something that matters to the fertility patient community, and they understand why getting it right is not optional. If your work sits at the intersection of fertility, reproductive health, patient care, or women's health, reach out. The fit usually becomes clear quickly.
Get in Touch →
01 Fertility clinics and reproductive health practices
02 Reproductive health and digital health startups
03 Health, wellness, and patient-facing brands
04 Pharmaceutical and research institutions
05 Founders and practitioners building in the fertility space
06 Public health organizations and patient advocates
07 Experts building a platform or voice in this space
Services
How we can work together.
Every engagement is tailored. Start with the service that best matches where you are, or reach out if you are not sure.
Fertility & Reproductive Health Advisory
For startups, health brands, clinics, researchers, and organizations building in fertility or reproductive health.
Most organizations working in fertility understand the clinical side. What they consistently underestimate is the patient experience: the emotional, practical, and relational reality of what people carry when they walk through the door or open the app.
This is strategic advisory for organizations that want high-level, informed guidance from someone who understands both the industry and the patient experience in a way very few people in this space do. I bring clinical training as a mental health counselor, university research collaboration, and nearly a decade of direct, trusted access to a community of over one million fertility patients.
That combination is not something you find in a consultant who works across industries. This is a career built entirely in this space.
Patient insight and unmet need analysis
Messaging and positioning guidance
Launch and go-to-market feedback
Partnership and growth strategy
Brand trust and credibility consulting
Strategic input on products, services, campaigns
Best For
Startups, fertility brands, clinics, pharma, digital health, researchers
Format
Ongoing advisory or custom consulting engagement
Patient Experience Audit
For fertility clinics, health companies, and organizations that want to improve patient trust, communication, and retention.
Most organizations believe they understand their patient experience. Most are missing critical gaps, not because they are not trying, but because they are evaluating it from the inside.
This is a structured review of your patient-facing experience through the lens of what fertility patients are actually navigating emotionally, mentally, and practically. I assess your communication, messaging, digital touchpoints, and overall patient journey, then deliver clear written findings with specific recommendations you can act on.
This is not a generic overview. It is a focused audit rooted in years of direct patient insight, clinical training, and research experience from someone patients trust to tell them the truth.
Website and messaging review
Onboarding and communication touchpoints
Educational materials and patient resources
Emotional support gaps and trust breakdown points
Retention and patient confidence opportunities
Written recommendations with clear action steps
Best For
Fertility clinics, digital health platforms, patient-facing service providers
Format
One-time audit with written recommendations
Strategy Intensive
For founders, practitioners, experts, and professionals who need clarity, direction, and honest strategic input.
This is a focused one-to-one session for people building something in the fertility, reproductive health, or patient care space. It is designed to help you move faster, make better decisions, and identify clearly what is working, what is missing, and what matters most.
You bring the challenge. I bring direct, informed perspective from someone who has built in this space, studied it clinically, and collaborated on research with institutions taking it seriously. No hand-holding, no generic frameworks. Just clear, earned insight applied to your specific situation.
Positioning in the fertility space
Credibility and authority building
What patients actually need from your offer
Messaging gaps and how to close them
Service, platform, or idea refinement
Growth strategy rooted in trust
Best For
Founders, clinicians, coaches, consultants, creators, and experts
Format
One-time private intensive
Brand & Community Strategy
For fertility professionals, founders, and experts building a trusted platform, brand, or audience.
Growing an audience is not the same thing as becoming a trusted voice. In the fertility space, that distinction matters more than almost anywhere else. People navigating infertility are not looking for content. They are looking for someone who actually understands what they are going through.
I help people building in this space develop brands and communities with the kind of authority that takes years to earn, and a clear strategic framework to build it faster, with more intention.
Positioning and niche clarity
Brand messaging and voice development
Thought leadership strategy
Content direction and trust-building
Audience growth with substance
Community architecture for retention
Best For
Fertility professionals, educators, founders, advocates, public-facing experts
Format
One-time or short-term consulting engagement
Product and Service Feedback
For early-stage founders and teams building products, services, apps, or patient-facing offers in fertility or reproductive health.
Before you launch, pitch, or scale, you need to know whether what you have built actually makes sense for the people it is meant to serve. Most founders find this out too late.
I review your product, service, offer, or concept through the lens of patient experience, trust, emotional relevance, and real-world usability. The feedback is direct, specific, and grounded in years of direct patient insight. This is especially valuable for founders who want an honest assessment before investing more time, money, or visibility into something that may still have critical gaps.
What is clear and compelling
What feels confusing or disconnected
Where trust may break down
Where the patient experience is weak
What may be missing before launch or growth
Direct, specific, actionable insight
Best For
Early-stage startups, digital health founders, new service providers
Format
Review and feedback session
Why Work With Me
The fertility space needs more than clinical expertise.
Most advisors working in reproductive health understand the industry from the outside. They study the data, attend the conferences, and advise based on frameworks that were built for a different context.
What they rarely have is what the fertility space most needs: direct, sustained, trusted access to what patients are actually experiencing. The fears they do not say out loud. The places organizations lose them. The moments that build trust and the moments that destroy it.
I have spent nearly a decade building that access, earning it one honest conversation at a time, across a community of over one million people. I pair it with clinical training as a mental health counselor, active research collaboration, and the real brand-building experience that comes from creating one of the most recognized platforms in this space from scratch.
That combination is what makes the difference between advice that sounds right and advice that actually works.
Frequently Asked Questions
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Cheryl provides strategic advisory, patient experience audits, strategy intensives, brand consulting, and product feedback for organizations in fertility, reproductive health, and women's health. She brings clinical training as a mental health counselor, research collaboration credentials, and nearly a decade of direct insight from building the world's largest fertility patient community.
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Fertility clinics, reproductive health startups, health and wellness brands, digital health companies, researchers, institutions, and founders or practitioners building in the fertility space. If your work touches reproductive health or patient care, reach out.
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A patient experience audit is a structured review of your organization's patient-facing communication, messaging, digital touchpoints, and overall patient journey, assessed through the lens of what fertility patients are actually navigating emotionally, mentally, and practically. If you work directly with fertility patients and have not had an outside, patient-informed perspective on your experience, you almost certainly have gaps you are not seeing.
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Most consultants in this space come from one angle: clinical, or marketing, or research. The combination of clinical mental health training, active research collaboration, nearly a decade of direct patient community access at scale, and real brand-building experience in fertility is not something many people bring to the same table. That is what lets me give advice that actually holds up in practice, not just in theory.
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Reach out directly at cheryl@ivfwarrior.ca with a brief description of your organization, what you are building, and what you are looking for. Engagements are selective and tailored.
Not Sure Where to Start?
Reach out anyway.
Most inquiries become clear quickly. If your work touches fertility, reproductive health, or the patient experience, there is likely a way I can help.
Stay informed.
Occasional insights worth reading.
Fertility, patient experience, digital health, and what it actually takes to build trust in this industry. Infrequent, specific, and not for everyone.